3 Successful Nonprofit Marketing Campaigns
UProot
Convened by the Mississippi State Department of Health, UProot is an unprecedented collaboration between government, nonprofit, educational, and private organizations looking to create a culture of health in Mississippi.
We were charged with creating a name and visual brand for the campaign, which is based on the results of an academic survey that was conducted around Mississippi’s perceptions of health. The challenge was to create something that wasn’t too academic or like just another government program, and spoke to making a dramatic improvement without dwelling on the negative.
Read more about our process for creating UProot.
Little Light of Mine
In the past, we’ve created a successful website for Methodist Children’s Homes of Mississippi that has seen online donations go from $300/year to over $25,000 per year. The majority of the organization’s funding came from apportionment, a line item in the budget of the Mississippi Methodist Church.
Beginning in 2016, the organization would be funded by Special Offering, a single day when all the Methodist Churches in the state take up a collection for Methodist Children’s Homes of Mississippi. The move carried the potential for reward in greater funding than had been budgeted, but also carried risk: each churchgoer was not used to donating directly to the organization, and would have to be introduced to the mission. MCHMS approached Creative Distillery to help create a campaign introducing the change.
Read more about how the Little Light of Mine campaign exceeded expectations.
XOut With Love
We’re currently in progress on a campaign for My Brother’s Keeper, Inc., targeting a population that is high-risk for HIV infection. The campaign will recruit qualified participants for a study that will yield data specific to this population in the deep South.
The dedicated group conducting the study has given great insight into the target audience and allowed us to create something that will invite the participants to feel comfortable sharing personal information. The identity also creates a movement that will create impact beyond the study.
