
Convened by the Mississippi State Department of Health, UProot is an unprecedented collaboration between government, nonprofit, educational, and private organizations looking to create a culture of health in Mississippi.

We were charged with creating a name and visual brand for the campaign, which is based on the results of an academic survey that was conducted around Mississippi’s perceptions of health. The challenge was to create something that wasn’t too academic or like just another government program, and spoke to making a dramatic improvement without dwelling on the negative.

Read more about our process for creating UProot.

In the past, we’ve created a successful website for Methodist Children’s Homes of Mississippi that has seen online donations go from $300/year to over $25,000 per year. The majority of the organization’s funding came from apportionment, a line item in the budget of the Mississippi Methodist Church.

Beginning in 2016, the organization would be funded by Special Offering, a single day when all the Methodist Churches in the state take up a collection for Methodist Children’s Homes of Mississippi. The move carried the potential for reward in greater funding than had been budgeted, but also carried risk: each churchgoer was not used to donating directly to the organization, and would have to be introduced to the mission. MCHMS approached Creative Distillery to help create a campaign introducing the change.

Read more about how the Little Light of Mine campaign exceeded expectations.

We’re currently in progress on a campaign for My Brother’s Keeper, Inc., targeting a population that is high-risk for HIV infection. The campaign will recruit qualified participants for a study that will yield data specific to this population in the deep South.

The dedicated group conducting the study has given great insight into the target audience and allowed us to create something that will invite the participants to feel comfortable sharing personal information. The identity also creates a movement that will create impact beyond the study.

3 Successful Nonprofit Marketing Campaigns

Responsive homepage for Parents for Public Schools Jackson.

We're proud to have designed a new website for the Jackson chapter of Parents for Public Schools. PPS Jackson engages the entire community with what's happening in Jackson Public Schools. I've been to several of their Ask for More Arts performances, and it's so cool to see what the students are able to produce and learn.

We had an inspirational intake meeting with PPS Jackson's Executive Director Carolyn Jolivette that left me feeling personally inspired and also clear about how their site should sound. Public schools can't be pushed to the margins, but must be a commitment for the entire community.

PPSJ has incorporated the African philosophy of Ubuntu, "I am because we are," into its work and it has in turn been adopted by all of Jackson Public Schools. It's a beautiful concept that builds in the organization's call to all of Metro Jackson to become engaged in what happens in Jackson's schools. We wove that language in through every page, and included multiple ways for site readers to get involved whether they're a parent, an educator, or a citizen.

We let the information drive the design on this project. It helped us make decisions about visual hierarchy, how pages should be organized, things like that. The big color bands instantly communicate kids and learning without feeling childish. The typography is bold and confident to proudly declare support for public schools in Jackson. PPS Jackson has great photos of the students and parents who get involved. Many of the photos are not taken by professionals, but they feel 100% real and that works well in this case. The site also looks great on smartphones with a fully responsive design. We're really proud to work with such a great organization and excited to help them amplify their voice to the community.

Case Study: Parents for Public Schools Jackson Website

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We create projects that are engaging, effective, and communicate your information with clarity and cleverness.

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We help you align your priorities and values, identify your target audience, and develop objectives that’ll return investment.

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We help your ideas reach their audiences - through digital advertising, distribution, and other tactics that get the job done.

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3 Successful Nonprofit Marketing Campaigns

Case Study: Parents for Public Schools Jackson Website