This public interest campaign is one of our strongest successes, a project where we're able to do strong creative work towards something that advances the public good.

UProot is the public-facing brand for the State Health Improvement Assessment, a set of surveys and recommendations dedicated to improving the perception of public health in Mississippi. What makes this effort novel is an unprecedented coordination between public agencies, nonprofits, hospitals, and others to create a well-rounded project. 

We were tasked with coming up with a brand name that felt more public-accessible and not like a government project, while inspiring positive momentum towards change, not dwelling on bad statistics.

We worked through our naming process, creating several plausible options paired with visuals. This established a range of strategic approaches to allow for a healthy, meaningful discussion. 

Ultimately the committee went with the most disruptive option - Uproot - to really honor the breadth of change needed for Mississippi's health. 

Visually, the brand makes use of 'up' in the name, paired with colors that evoke fresh food and energetic movement - two necessary ingredients for a healthier Mississippi.

Uproot communications are designed to be friendly and accessible, inviting everyone into advancing public health in Mississippi.

Case Study: Uproot - Building a Healthier Mississippi from the Ground Up


Convened by the Mississippi State Department of Health, UProot is an unprecedented collaboration between government, nonprofit, educational, and private organizations looking to create a culture of health in Mississippi.

We were charged with creating a name and visual brand for the campaign, which is based on the results of an academic survey that was conducted around Mississippi’s perceptions of health. The challenge was to create something that wasn’t too academic or like just another government program, and spoke to making a dramatic improvement without dwelling on the negative.

Read more about our process for creating UProot.

In the past, we’ve created a successful website for Methodist Children’s Homes of Mississippi that has seen online donations go from $300/year to over $25,000 per year. The majority of the organization’s funding came from apportionment, a line item in the budget of the Mississippi Methodist Church.

Beginning in 2016, the organization would be funded by Special Offering, a single day when all the Methodist Churches in the state take up a collection for Methodist Children’s Homes of Mississippi. The move carried the potential for reward in greater funding than had been budgeted, but also carried risk: each churchgoer was not used to donating directly to the organization, and would have to be introduced to the mission. MCHMS approached Creative Distillery to help create a campaign introducing the change.

Read more about how the Little Light of Mine campaign exceeded expectations.

We’re currently in progress on a campaign for My Brother’s Keeper, Inc., targeting a population that is high-risk for HIV infection. The campaign will recruit qualified participants for a study that will yield data specific to this population in the deep South.

The dedicated group conducting the study has given great insight into the target audience and allowed us to create something that will invite the participants to feel comfortable sharing personal information. The identity also creates a movement that will create impact beyond the study.

3 Successful Nonprofit Marketing Campaigns

When I began my role as a copywriter at Creative Distillery in October of 2013, one of the first projects was blogging for Memphis Invest, a family-owned turnkey real estate investment company. Writing three posts a week, combined with less frequent, more in-depth articles, I've written so much about investing in real estate that I'm thinking I might be pretty good at it myself some day! More important than my possible future as a real estate investor, however, is what I’ve learned about the value of blogging for our clients.

Ultimately, the goal of blogging is to provide readers with information that they find useful, entertaining and memorable in a way generates conversions and engages the audience. As a project, blogging is a lot like social media management — it’s ongoing and demands regular research, innovation and experimentation. Through our use of strategic SEO integration, relevant topics and thoughtful presentation, Memphis Invest not only is seeing more blog views now than ever before, but a significant subscriber base, too. When Creative Distillery picked up Memphis Invest as a blogging client in June 2013, the blog was receiving an average of just over 2,000 views monthly. 

As of October 2015, we're averaging over 13,000 monthly views!

All this traffic isn't for no reason. Blog posts are a vital part of the marketing funnel. Calls-to-Action are in many ways the most important part of the blog post. That’s what you want people to click on, because those people turn into conversions and customers. For the Memphis Invest blog, CTAs range from access to starter packages, subscribing to updates, signing up for events, and making contact with the company in a personal way. One of my first blog posts, "The Myth of Hands-Off Real Estate Investment" still remains one of the most popular posts on the blog and continues to get views in 2015, despite being posted well over a year ago. Right now, it sits with over 3,000 views. It also has the most CTA clicks of any published post on the blog — nearly 200. Our goal is to provide content and connection with real value to the reader. That, in turn, helps move them into a deeper relationship with the client's sales process. That continuing authentic relationship through insightful content is a valuable investment.

Case Study: Return on Investment through Content Marketing

Organization Name

Contact Person

Email

Phone Number

Message

Contact Us

We create projects that are engaging, effective, and communicate your information with clarity and cleverness.

Creative

We help you align your priorities and values, identify your target audience, and develop objectives that’ll return investment.

Strategy

We help your ideas reach their audiences - through digital advertising, distribution, and other tactics that get the job done.

Case Studies

Case Study: Uproot - Building a Healthier Mississippi from the Ground Up

3 Successful Nonprofit Marketing Campaigns

Case Study: Return on Investment through Content Marketing