Beanfruit had a nice logo, but as it had evolved from a cottage business to larger distribution, it needed to mature its image. We recreated the previous hand-drawn logo with clean vector shapes, and helped upgrade the premium feel of the overall packaging. If you know Beanfruit and its owner, Paul, you know that quality and precision are core aspects of what make the coffee so great. 

Beanfruit Coffee Packaging & Logo

MS Cold Drip’s monthly revenue is up 472%

 and they’re currently in the list of the top 5 products sold at Whole Foods Jackson and sold in regional Kroger locations.

Ray, the business owner, had been making and selling this product based on his mother's devotion to cold-brewed coffee. Their old packaging was too masculine and off-trend for a small batch artisanal product. Ray insisted on including a guitar, which led us to this engraving treatment. The product area is inspired by Mississippi craft quilts, and serves as a quick color system to differentiate between the offerings.

This is a great example of something that looks good but also has an immediate impact in sales. Ray reports that the phone is ringing off the hook from national retailers who want to carry this product. The system linking the products has been effective as well, and the products alongside the coffee have especially enjoyed increased sales.

This project was brought to us by the Millsaps College ElseWorks business consulting program. The team did all the work in locating and pricing the cool whiskey-style bottles.

Mississippi Cold Drip Rebranding + Packaging

Products are constantly judged by their packaging, so work with us to make sure it's effective. Our clients have seen doors open for them after redesigning packaging, moving from farmers markets to Whole Foods. We know that customers are looking for brands they can connect with emotionally and rally behind. You make it delicious, we'll make it look good.

Product Packaging

Graphic design is at the foundation of our firm. Color, image, typography, branding - all working together to communicate your organization's message.

We pride ourselves in our design work, and our ability to use design to communicate what a client's about. You'll see a variety in our work that sets us apart. Each project should look like what the audience needs to see to engage with a particular client - every person and industry is different.

Graphic Design

Your organization's personality starts with your logo design, and touches all visual aspects: type, color, pattern, imagery - all the things that evoke your audience's emotions. We have a proven process for exploring options and leading you to a logo that will help you connect with your customers.

We complete naming projects for gyms, products, 

, and public interest campaigns. Naming is difficult: when all options are on the table, how do you push through with confidence to a name that does what you need it to accomplish? We've created a process that strategically drives forward to a name that's effective for you.

The biggest question we ask when taking on a new branding project is, "Why now?" Your branding can help you attract a new audience or launch a new effort with confidence. Whether you're a startup or a legacy organization looking to update your image, you can trust us with the keys to your brand. Attaching your project to concrete business goals is the best way to ensure that your project will create long-term value for you.

Jackson AAF 2019 Gold ADDY for Logo Design - Fannie Lou Hamer's America

Jackson AAF 2013 Gold ADDY for Logo Design - Brewhaha Homebrew Supply

Brand Identity

Brands contain stories—whether they're testimonials, the founder's vision, or capturing just the right atmosphere and vibe. The landscape for distributing video has also never been more far-reaching: from websites to digital video advertising to streaming placements, it's possible now to get your content in front of just the right people. 

We've built an agile set of processes and tools to tell your story through video. We also bring the same approach we use for all of our projects to create a specific look, feel, and voice that resonates with your brand and your audience.

Video

Through a multidisciplinary blend of smart web coding, well-planned copywriting, and audience insights, we can improve your search engine strategy to make sure you're found. 

This process is ongoing: we use tools to continually track and optimize what we're doing for you. Search isn't just about tools, though: our approach recognizes that ultimately the people searching for you are real people searching for solutions to things that matter to their lives. By taking that need seriously, we can optimize for searches that'll attract your best audience.

Advertising is where branding and strategy truly meet your audience. We help create messages that will move the needle for your audience, maximize the impact your media placement, and accomplish your goals.

When analyzing the impact of advertising, we move beyond spreadsheets to gain real insights, and connect that to the content of advertising. 

Advertising

We specialize in websites that are clean, responsive, and ultimately direct visitors to your core goals. For content management systems, we take care to create dashboards that perfectly fit your workflow. We use best practice coding for fast load times and happy site visitors.

We don't treat websites just as a coding project, or just as a visual project, but rather a collection of team members working together to create the best experience for your users.

Before we create anything, our strategist works with you to clearly state the goals for your site and how you'll know it's a success. We understand complexity and make it simple for your site visitors.

We're always staying on top of design trends - atomic component and design systems, improvements in responsive design, movement, and more to create the most engaging experience for your visitors. We also make smart decisions about performance and speed. The strategy focus means that we're never letting design overshadow the important goals for the site's success.

This is where we make it work. Want to know a secret about many marketing agencies? They outsource this part of website development. That doesn't work for us, because we see each step as a meaningful part of communicating your core strategy, and keeping that in-house means there's a consitency of focus towards the real project goal of making your website successful for you.

We design user-friendly customized dashboard experiences within content management systems so that clients can feel comfortable updating important areas of their websites without worrying they'll break the design. 

Website Design

Knowledge is essential, but it’s most effective when audiences can use it to improve their lives, health, and communities. Visual infographics break down complex subjects into a format that’s easy to retain and share.

It takes skill and creativity to create infographics the right way. For Creative Distillery, that means connecting the infographic design to larger narrative goals. We always design for communication and clarity first, and visual impact second. The synergy between the two creates the best infographic design.

Infographics

 strategy consulting engagements help untie complicated knots, reframe internal values, or figure out how to reinforce your connection with your audiences.

We've helped a nonprofit frame its innovative program to help a large-scale philanthropic funder set a new standard for measuring medical patient quality. We've helped a community college-based center brand itself to secure the funding it needed to become sustainable.

Strategy + Consulting

Campaigns allow us to identify a central goal and create a multidisciplinary plan to achieve it. From conceptualizing to naming to a consistent design look and feel, we can see your campaign through the entire process. 

Campaign Development

Let us do what we do best online: spark conversations. Challenge the status quo. Nail your social media voice with precision and tact. Make your message pop. Help customers love your brand by making you an indispensable part of their day.

We’re an experienced team that handles your brand thoughtfully and brings you closer to your goals. Through developing a carefully structured campaign, contributing original content, or building audience loyalty, we know how to take the nuances of your company and distill them into a message that’s powerful.

We love our job because we get to weave a story from some pretty amazing threads. Let us tell your story and bring your brand to life through social conversation.

Social Media Marketing

Messaging is the key storytelling insight that drives every piece of creative: what is the exact thing your audience needs to hear to help them understand your point of view?

Messaging

Your email list is made up of your most loyal audience: a group of people who've given their permission to hear from you. We help you keep that audience engaged with messages that inform and delight your subscribers. From managing lists, incentivizing sign-ups, and sending and tracking messages, we'll keep your email program a vital part of your messaging mix.

E-mail Marketing

Naming

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Rebranding

Market Research

An organization's operations are only as good as the value that is ultimately perceived by the audience. That's where we come in. We help you create a communications strategy: who you'll reach, what's important to them, and where they're likely to see it. 

Communication Plans

We can help you see marketing results by targeting your most valuable audiences across devices with your message - measured and optimized so that you know exactly how your advertising is performing. Geofencing, connected TV, you name it - we can help you place it all.

Our approach is to keep your message consistent across our entire production chain: from the goals and strategy to creative execution to marketing placement - trust us to meet your digital advertising goals.

Digital Advertising

Audience Targeting

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Contact Us

We create projects that are engaging, effective, and communicate your information with clarity and cleverness.

Creative

We help you align your priorities and values, identify your target audience, and develop objectives that’ll return investment.

Strategy

We help your ideas reach their audiences - through digital advertising, distribution, and other tactics that get the job done.

Product Packaging

Past Projects

Beanfruit Coffee Packaging & Logo

Mississippi Cold Drip Rebranding + Packaging