We made this vibe video for Repeat Street's "Wander Here" campaign. Mixing smooth panning shots with quick cuts reflects the experience of leisurely browsing the shop and stopping when something catches your eye.

Wander Here Video

Methodist Children's Homes of Mississippi is funded by the state's Methodist Church. The organization has cared for Mississippi's foster children for over 100 years. In the past, MCH has been funded by apportionments, which is a set amount each year. Beginning in 2016, the organization would be funded by a Special Offering, which concentrates donations by churchgoers into one day of giving. This allows for a potential access to greater funding, but also carries the risk of having to convince individual churches to promote the offering and for churchgoers to donate.

MCH wanted to introduce the Special Offering to Methodist churchgoers statewide who might not be familiar with the organization or the Methodist Church's role in funding its amazing work. The Special Offering happens around Christmas time, so the goal was to create something that felt right for the Christmas season, but that would still feel appropriate to promote for a longer timeline throughout the year.

Our team of writers and designers created six distinct concepts.

Working with MCH, we ultimately settled on Little Light of Mine. This concept uses "passing the light" as the idea of what MCH does with the foster children in its care, and invites the donor to pass the light forward through their donation.

We created posters, bulletin ads, social media graphics, and brochures all themed around the Little Light of Mine campaign concept.
We also partnered with Red Squared Productions to shoot a campaign video, which would be shown in churches across the state. Young people who’ve lived at MCH tell their stories of how their lives have been changed by the organization. Throughout, shots of the sparklers help to cement the “light” concept, and make for memorable visuals.

Little Light of Mine

For this project, we worked with a workforce development program housed with Mississippi Delta Community College. It had a long name - Community Collaboration for College & Careers, so we leaned into the C4 abbreviation and extended the language across the promotional materials. The logo shows a multi-sided approach and also lends itself to the honeycomb pattern used through the display type.

Mississippi Delta Community College C4 Workforce Development Program

TEC is a large regional telecommunications provider for business and residential customers.

This project began with a need to increase awareness of TEC's B2B offerings. We met that need by developing an integrated multimedia campaign. Through discussion, we learned that the company possesses many competitive advantages, and we focused on different ones in various campaign concepts. The one that ultimately emerged was Made To Measure: a nod to the relationship between TEC sales reps and their customers. Simply put, TEC reps will work with clients to create service plans that are custom-fit to their business, much like a tailor creating custom clothing fit just to you.

We spoke to three TEC business clients representing a range of industries: a towing company with critical phone and data communications, a business insurance broker providing excellent customer service, and a medical practice that must have 100% uptime. Each testimonial is real and specific to that industry, while the title cards help to underline the points being made.

The campaign has touchpoints in print, video, and radio advertising.

TEC Made To Measure B2B

"Wander Here" captures what makes the experience of shopping at Repeat Street so unique: the store is large and full of winding aisles with a huge variety of items. It can seem rare these days to relax and wander - Repeat Street offers a respite where the shopper can be surprised and delighted.

Wander Here campaign

This public interest campaign is one of our strongest successes, a project where we're able to do strong creative work towards something that advances the public good. 

UProot is the public-facing brand for the State Health Improvement Assessment, a set of surveys and recommendations dedicated to improving the perception of public health in Mississippi. What makes this effort novel is an unprecedented coordination between public agencies, nonprofits, hospitals, and others to create a well-rounded project. We were tasked with coming up with a brand name that felt more public-accessible and not like a government project, while inspiring positive momentum towards change, not dwelling on bad statistics.

UProot Mississippi

This project was hyper-focused on a specific audience. We worked closely with the group to get something that would resonate visually and conceptually.

XOut with Love

Campaigns allow us to identify a central goal and create a multidisciplinary plan to achieve it. From conceptualizing to naming to a consistent design look and feel, we can see your campaign through the entire process. 

From strategy to naming to a consistent design look and feel, we shepherd your campaign towards achieving its goal. 

Campaign Development

Graphic design is at the foundation of our firm. Color, image, typography, branding - all working together to communicate your organization's message.

We pride ourselves in our design work, and our ability to use design to communicate what a client's about. You'll see a variety in our work that sets us apart. Each project should look like what the audience needs to see to engage with a particular client - every person and industry is different.

Graphic Design

Your organization's personality starts with your logo design, and touches all visual aspects: type, color, pattern, imagery - all the things that evoke your audience's emotions. We have a proven process for exploring options and leading you to a logo that will help you connect with your customers.

We complete naming projects for gyms, products, 

, and public interest campaigns. Naming is difficult: when all options are on the table, how do you push through with confidence to a name that does what you need it to accomplish? We've created a process that strategically drives forward to a name that's effective for you.

The biggest question we ask when taking on a new branding project is, "Why now?" Your branding can help you attract a new audience or launch a new effort with confidence. Whether you're a startup or a legacy organization looking to update your image, you can trust us with the keys to your brand. Attaching your project to concrete business goals is the best way to ensure that your project will create long-term value for you.

Jackson AAF 2019 Gold ADDY for Logo Design - Fannie Lou Hamer's America

Jackson AAF 2013 Gold ADDY for Logo Design - Brewhaha Homebrew Supply

Brand Identity

Brands contain stories—whether they're testimonials, the founder's vision, or capturing just the right atmosphere and vibe. The landscape for distributing video has also never been more far-reaching: from websites to digital video advertising to streaming placements, it's possible now to get your content in front of just the right people. 

We've built an agile set of processes and tools to tell your story through video. We also bring the same approach we use for all of our projects to create a specific look, feel, and voice that resonates with your brand and your audience.

Video

Through a multidisciplinary blend of smart web coding, well-planned copywriting, and audience insights, we can improve your search engine strategy to make sure you're found. 

This process is ongoing: we use tools to continually track and optimize what we're doing for you. Search isn't just about tools, though: our approach recognizes that ultimately the people searching for you are real people searching for solutions to things that matter to their lives. By taking that need seriously, we can optimize for searches that'll attract your best audience.

Advertising is where branding and strategy truly meet your audience. We help create messages that will move the needle for your audience, maximize the impact your media placement, and accomplish your goals.

When analyzing the impact of advertising, we move beyond spreadsheets to gain real insights, and connect that to the content of advertising. 

Advertising

We specialize in websites that are clean, responsive, and ultimately direct visitors to your core goals. For content management systems, we take care to create dashboards that perfectly fit your workflow. We use best practice coding for fast load times and happy site visitors.

We don't treat websites just as a coding project, or just as a visual project, but rather a collection of team members working together to create the best experience for your users.

Before we create anything, our strategist works with you to clearly state the goals for your site and how you'll know it's a success. We understand complexity and make it simple for your site visitors.

We're always staying on top of design trends - atomic component and design systems, improvements in responsive design, movement, and more to create the most engaging experience for your visitors. We also make smart decisions about performance and speed. The strategy focus means that we're never letting design overshadow the important goals for the site's success.

This is where we make it work. Want to know a secret about many marketing agencies? They outsource this part of website development. That doesn't work for us, because we see each step as a meaningful part of communicating your core strategy, and keeping that in-house means there's a consitency of focus towards the real project goal of making your website successful for you.

We design user-friendly customized dashboard experiences within content management systems so that clients can feel comfortable updating important areas of their websites without worrying they'll break the design. 

Website Design

Products are constantly judged by their packaging, so work with us to make sure it's effective. Our clients have seen doors open for them after redesigning packaging, moving from farmers markets to Whole Foods. We know that customers are looking for brands they can connect with emotionally and rally behind. You make it delicious, we'll make it look good.

Product Packaging

Knowledge is essential, but it’s most effective when audiences can use it to improve their lives, health, and communities. Visual infographics break down complex subjects into a format that’s easy to retain and share.

It takes skill and creativity to create infographics the right way. For Creative Distillery, that means connecting the infographic design to larger narrative goals. We always design for communication and clarity first, and visual impact second. The synergy between the two creates the best infographic design.

Infographics

 strategy consulting engagements help untie complicated knots, reframe internal values, or figure out how to reinforce your connection with your audiences.

We've helped a nonprofit frame its innovative program to help a large-scale philanthropic funder set a new standard for measuring medical patient quality. We've helped a community college-based center brand itself to secure the funding it needed to become sustainable.

Strategy + Consulting

Let us do what we do best online: spark conversations. Challenge the status quo. Nail your social media voice with precision and tact. Make your message pop. Help customers love your brand by making you an indispensable part of their day.

We’re an experienced team that handles your brand thoughtfully and brings you closer to your goals. Through developing a carefully structured campaign, contributing original content, or building audience loyalty, we know how to take the nuances of your company and distill them into a message that’s powerful.

We love our job because we get to weave a story from some pretty amazing threads. Let us tell your story and bring your brand to life through social conversation.

Social Media Marketing

Messaging is the key storytelling insight that drives every piece of creative: what is the exact thing your audience needs to hear to help them understand your point of view?

Messaging

Your email list is made up of your most loyal audience: a group of people who've given their permission to hear from you. We help you keep that audience engaged with messages that inform and delight your subscribers. From managing lists, incentivizing sign-ups, and sending and tracking messages, we'll keep your email program a vital part of your messaging mix.

E-mail Marketing

Naming

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Rebranding

Market Research

An organization's operations are only as good as the value that is ultimately perceived by the audience. That's where we come in. We help you create a communications strategy: who you'll reach, what's important to them, and where they're likely to see it. 

Communication Plans

We can help you see marketing results by targeting your most valuable audiences across devices with your message - measured and optimized so that you know exactly how your advertising is performing. Geofencing, connected TV, you name it - we can help you place it all.

Our approach is to keep your message consistent across our entire production chain: from the goals and strategy to creative execution to marketing placement - trust us to meet your digital advertising goals.

Digital Advertising

Audience Targeting

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Contact Us

We create projects that are engaging, effective, and communicate your information with clarity and cleverness.

Creative

We help you align your priorities and values, identify your target audience, and develop objectives that’ll return investment.

Strategy

We help your ideas reach their audiences - through digital advertising, distribution, and other tactics that get the job done.