We help you align your priorities and values, identify your target audience, and develop objectives that’ll return investment.

: helping to unpack the internal goals and values, and aligning those with the needs and beliefs of your audience. Then, we translate those insights into action - creating the catalyst that'll help achieve your desired impact.

Our firm is experienced in partnering with subject matter experts on tricky, complex material. As Marie Kondo says, 

Making large changes often requires dealing with a complex reality. That's okay! We'll work with you through the real dynamics that are guiding your situation. We believe that knowledge on its own is not enough if you want your audience to 

 the change you're working towards. That's where we come in.

We'll help you truly empathize with your audience from their perspective, and create communications that move them in a positive direction. We have a knack for identifying the high-leverage targets and applying the right message.

We believe in interconnected systems — the better the work together for the progress of all, the better our world will be. Your organization is a part of that system, and our work complements yours by helping to translate what you do in a way that your audience can act upon. Contact us to get started.

UProot Week took place the last week of September 2018, and was designed to engage employees at the MS Department of Health in the UProot and State Health Improvement Plan effort. We supported UProot Week by creating and posting 10 digital newsfeed videos featuring MSDH staff discussing how their work contributes to the overall work of the State Health Improvement Plan.

In addition, the UProot team conducted live events on the MSDH campus each day of the week. We created opening and closing emails for the event.

In all, the social media presence had a tremendous reach. The social content was not supported by any paid placements. During UProot Week, the videos combined for 18,000 views. There was a 25,000 organic post reach for all of the content. Page likes increased by 28%.

UProot Week Social Media Campaign

Cups Espresso Cafe Barista Tips: French Press

Friends of Mississippi Hospitals is the PAC for the Mississippi Hospital Association. 

Trust in this organization depends on expertise in the political and medical realms, as well as friendliness around the Capitol, where legislative and policy business happens. We incorporated a clever blend of the two worlds, and even included architectural details from the Capitol.

Friends of Mississippi Hospitals Logo Design

We love the opportunity to work with new organizations. In this case we worked on naming, tagline, and visual brand development. The result came together with a brand that helped the organization's launch event be perceived as a success. Launching with materials that look pulled together goes a long way towards achieving that early legitimacy.

Converge: Partners in Access

This public interest campaign is one of our strongest successes, a project where we're able to do strong creative work towards something that advances the public good. 

UProot is the public-facing brand for the State Health Improvement Assessment, a set of surveys and recommendations dedicated to improving the perception of public health in Mississippi. What makes this effort novel is an unprecedented coordination between public agencies, nonprofits, hospitals, and others to create a well-rounded project. We were tasked with coming up with a brand name that felt more public-accessible and not like a government project, while inspiring positive momentum towards change, not dwelling on bad statistics.

UProot Mississippi

Mississippi State University SSRC / Children's Foundation of Mississippi Intro Video

MS Cold Drip’s monthly revenue is up 472%

 and they’re currently in the list of the top 5 products sold at Whole Foods Jackson and sold in regional Kroger locations.

Ray, the business owner, had been making and selling this product based on his mother's devotion to cold-brewed coffee. Their old packaging was too masculine and off-trend for a small batch artisanal product. Ray insisted on including a guitar, which led us to this engraving treatment. The product area is inspired by Mississippi craft quilts, and serves as a quick color system to differentiate between the offerings.

This is a great example of something that looks good but also has an immediate impact in sales. Ray reports that the phone is ringing off the hook from national retailers who want to carry this product. The system linking the products has been effective as well, and the products alongside the coffee have especially enjoyed increased sales.

This project was brought to us by the Millsaps College ElseWorks business consulting program. The team did all the work in locating and pricing the cool whiskey-style bottles.

Mississippi Cold Drip Rebranding + Packaging